Katy Perry - This Is How We Do
Eurythmics - Sweet Dreams
Robbie Williams - Candy
Saturday, 13 September 2014
Form, content and ideology
The form is the basic structure of a media product and the content is what is in the media text, for example:
Form; poem
Content; love story
The form of a media product includes conventions and codes, this is what the audience expects to see in the product, for example in a music video you would expect to see the artist therefore seeing the artist is a convention.
Codes are also used in media products to help the audience understand what is going on for example:
Denote; red dress
Connote; love
therefore the colour red is a code for love and in the case of a music video if you see the artist wearing lots of red it could be a code for them being in love.
Ideology is the ideas, values and messages within the text that can be shown through both the form and content.
What makes a good music video?
good video by laurensmotors on GoAnimate
This music video of' 'Firework' released by Katy Perry is good because there is a verity of locations and costumes, there is elements of performance by Katy Perry and a small narrative for the audience to follow. The editing is to the beat and the camera is constantly moving so there s not just 1 boring shot.
Brief
I decided to choose brief number 1
A promotional package for the release of an album, to include a music promo video, together with tow of the following three options:
- A website homepage for the band
- a cover for its release as part of a digipak (CD/DVD package)
- A magazine advertisement for the digipak (CD/DVD package)
I will be choosing option 2 and 3 to be part of my promotional package along with my promo video.
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