Form, content and ideology

The form is the basic structure of a media product and the content is what is in the media text, for example:

Form; poem

Content; love story

The form of a media product includes conventions and codes, this is what the audience expects to see in the product, for example in a music video you would expect to see the artist therefore seeing the artist is a convention. 

Codes are also used in media products to help the audience understand what is going on for example:

Denote; red dress

Connote; love

therefore the colour red is a code for love and in the case of a music video if you see the artist wearing lots of red it could be a code for them being in love.

Ideology is the ideas, values and messages within the text that can be shown through both the form and content.