My target audience will be from the E social grade as my target audience are mainly students ages 16-24 who are dependent on their parents or the state for their money (student finance). I chose this group of people to be my target audience as I have found from audience research that the majority of people who watch music video's are 16-24 years old and as I am making a music video I want it to be viewed by as many people as possible therefore I chose a target audience age range that will watch my video. I also found that people from this age range listen to more music in general such as when they are travelling to and from school/college/university, when they are studying and in their free time for enjoyment, therefore, are more likely to buy my album.
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