Psychographics

Psychographics is the study of personality, values, attitudes, interests and lifestyles. Some categories of psychographic factors used in the marketing segment include:

• Activities, interests and opinions (AIOs)
• Attitudes
• Values
• Behaviour

My music video and ancillary texts are aimed at people with similar interests and  who generally live a similar lifestyle, therefore have similar psychographic factors such as activities like playing the guitar, values such as marrying the person you love (traditionalism).

Maslow's hierarchy of needs.
In his model, Maslow requires that we fulfil one stage before we can move on to the next.

My target audience would fit into the safety stage moving into the love/belonging stage as they go against social norms of listening to 'pop' music and wearing 'fashionable' clothes that mainstream people wear as my album fits into the alternative rock genre. My target audience find safety in the music from the album as a lot of people in my target audience feel like they do not belong in society as it stands today as they are ridiculed and seen as socially deviant for not fitting with the social norms of society. However my target audience are slowly moving into the love/belonging box as there is a lot of other people out there who think and feel similar to them and especially as my video is about the loss of someone, my audience may be able to relate the loss of love and intimacy.